Category Archives for "Audience"

Apr 13


So we have all heard about the changes to the Instagram algorithm and many businesses are fretting. This isn’t something to worry about and I’m going to explain why. You have to embrace change instead of hiding from it. If you don’t adapt you will be forgotten pretty quickly. So where you might think this […]

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Aug 28

Unsubscribe Quickly

[av_textblock size=” font_color=” color=”] Marketers across the country jumped to comment this week as Gmail has automatically moved ‘unsubscribe’ links to the top of any email containing one. Ad week commented on this as follows; “The move heralds a potential nightmare for email marketers, who work diligently to keep their list numbers as high as […]

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Jul 11

One powerful social media tool you are missing out on

[av_textblock size=” font_color=” color=”] Have you ever been on Facebook or Twitter and seen an advert for a website you recently visited? Retargeting as it is know is becoming increasingly popular and it’s easy to see why. All that traffic you drive to your website from print advertising, flyers and networking not to mention SEO […]

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Apr 24

It’s a pretty big world actually!

[av_textblock size=” font_color=” color=”] Tomorrow morning I have an 8am call with Matt from Sydney and a 9am call with Matt from Bucharest. Both about an online system that was built for a client and has seen international interest in less than 6 months. From Start-Up to Exporter in under a year is pretty good […]

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Apr 15

Last night I got a wonderful surprise.

[av_textblock size=” font_color=” color=”] Gift vouchers and a certificate. Why? For attending my 100th networking meeting of The Business Club Lincolnshire. So that got me thinking, why had I bothered? My analytical mind went into overdrive, 100 meetings once a fortnight (give or take the odd one or two I missed) that’s nearly 4 years! […]

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