Candy Crush is a legitimate business activity

May 22
[av_textblock size=” font_color=” color=”] It’s possible that you have never heard of Candy Crush. If so the game can be downloaded for free and played on almost any device. You swap coloured candies around to complete levels of increasing difficulty.

Doesn’t sound much like a business activity so far, does it?

But it is, and here’s why.

You play with ‘friends’ you see their progress, help them by sending lives and extra moves and you need 3 friends to send you a ticket to unlock the next episode (or pay for the ticket with real money).

So Candy Crush quickly becomes a community game.

Here’s where it gets interesting. Two people who I interact most with on this game are people I have met networking for business. One of whom I see very infrequently in the real world but I feel like I know her well. Sounds daft but I do because I ‘see’ her every day.

The buzz when someone sends you a life or helps you to unlock the next episode is fantastic (sad I know!) But when that person runs a business and they send you a few lives a week it invokes positive emotions. You feel you can trust them, they are helping you out. That is a really good thing.

I’m not convinced that having a team of candy crush players would work as well as a sales team but as an incidental benefit to something you are doing anyway then it has value.

People don’t do business with people they don’t trust.

They have to know that the risks are as low as possible before you get that all important YES!

Candy Crush, social media and other community games all have a place here. As the next generation see a digital community as second home online communities will become as important as the physical ones in building trust.

P.S. Level 578 is a tough one, lives welcome!

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