Nov 19

If it ain’t broke – optimise it

Are you like me? Satisfied with how things are going in your business but always wanting to know if you can stretch a little bit further and make things that little bit better? I’ll share a secret with you, something I have observed over the years of working with businesses. Those that optimise survive. And […]

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Oct 13

I Feel Naughty

[av_textblock size=” font_color=” color=”] Like many people I have been driving without a tax disc for a couple of weeks now and yet it still feels naughty. Does it for you? It took me a few days to take the tax disc out of the window, just because it was odd. Over 10 years of […]

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Aug 28

Top Tip – What are your competitors doing?

[av_textblock size=” font_color=” color=”] Many of us are familiar with the SWOT analysis technique for our own companies, but here are two other ways you can use the SWOT tool to gain a sale. A SWOT on your customer What are the factors affecting them at the moment? Does your offer help them to overcome […]

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Aug 28

Unsubscribe Quickly

[av_textblock size=” font_color=” color=”] Marketers across the country jumped to comment this week as Gmail has automatically moved ‘unsubscribe’ links to the top of any email containing one. Ad week commented on this as follows; “The move heralds a potential nightmare for email marketers, who work diligently to keep their list numbers as high as […]

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Aug 26

How to waste money on Facebook Ads

[av_textblock size=” font_color=” color=”] This insight is inspired by an advert that appeared on my Facebook Timeline this week. As business owners we all know that advertising spend is a bit of a shot in the dark. But we protect ourselves against landslide defeat by planning our campaigns carefully. The usual process is to refer […]

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Aug 11

Post-Modern

[av_textblock size=” font_color=” color=”] Last week the news reported that thousands of mail boxes operated by the Royal Mail could be collected as early as 9am. “The new system is designed to improve efficiency, amid a decade-long decline in stamped mail use.” Sky News Unfortunately towards the end of last week I was unavailable, busy […]

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Jul 29

Roadblocks or Runways?

[av_textblock size=” font_color=” color=”] One thing I always notice in a business is its’ systems. I notice the flow of information, the way people interact with it and the results it’s likely to get. This happens regularly whether I am officially consulting or consuming. So I was recently at my doctors’ surgery where they have […]

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Jul 17

Quote – Her

[av_textblock size=” font_color=” color=”] It is said you should never write a business blog that touches on Religion or Politics which means this one will be fine because it discusses both – and sexism. This week has seen two significant events in the role of women in the workplace, namely the acceptance of women as […]

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Jul 11

One powerful social media tool you are missing out on

[av_textblock size=” font_color=” color=”] Have you ever been on Facebook or Twitter and seen an advert for a website you recently visited? Retargeting as it is know is becoming increasingly popular and it’s easy to see why. All that traffic you drive to your website from print advertising, flyers and networking not to mention SEO […]

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