A mistake I made in my first few years of ‘digital’ was thinking the tech was the answer.
I got shiny object syndrome and geeked out on all the amazing things that were possible now.
And it’s really true, the power at our fingertips was unimaginable when I started my first sales job back in 1999.
But back then I had a phone and that was my only tool. So you know what I had to do? Learn how to sell with nothing but a voice.
No fancy pixels, sophisticated autoresponders or complex websites.
Today sales and marketing are still as much about that other person as they are about the tech.